First Look: Avon AeroVolume Mascara

This is my first ever mascara from Avon and i wasn’t sure what to expect. I have a select few (both drugstore and high-end) that I rely on and will repurchase, so I kept an open mind as to how this would perform with it costing just £5.00. 



As you can see, the packaging is blue… always makes me think that i’m about to use a blue mascara (so eighties). But fear not it is in the colour ‘Blackest Black’.

Although it is a 7ml product it feels suspiciously light; its described by avon as a ‘lightweight formula’ which ‘adds weightless volume to keep lashes lifted for hours’, that explains the feather-like weight of the packaging then! The brush has also got a quirky design to it, it is star-shaped  ‘to give volume without adding bulk’.

Something I have noticed from just looking at the wand is the formula does not have any signs of ‘clumping’. That may be strange to read for some, but sometimes a wand is so logged with product that you know as soon as it touches your lashes its going to clump them together. No sign of that here, though.



^^ A little hard to see, but you can make out the star-shaped bristles here ^^


When i tried the mascara for the first time, i did not curl my lashes as i wanted to get a true insight into what this mascara can offer. I have taken a  before/after picture with one coat of the mascara so you can get a good comparison. (please excuse my messy eyebrows and lack of bottom lashes!)



Personally, i feel this is more a lengthening mascara opposed to the volumising mascara it is described to be. I do like it though.. maybe with another coat it will bulk up the roots a bit more, otherwise i can just sweep in with my old faithful Mac False Lash!

Whats your favourite mascara? Do you think these new brush shapes work? Do you prefer bristles or plastic wands?




2 thoughts on “First Look: Avon AeroVolume Mascara

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s